Pronounced Yae-ho, or Yè-ho :)
I'm a human-conscious and mission-driven product designer. Ever since joining Web3, my mission is to lower the barriers of entry for crypto-newcomers (it's more difficult than we give ourselves credit for!).
I like to balance technicalities of Web3 with user-centered discussions by advocating for cognitive, emotive, and behavioral design.
I'm currently based in New York, but I've fallen in love with being an explorer of this expansive world. During my free time, I love to exercise, plan my next travel-scapes, and vacillate between watching F1 docuseries or Great British Bake Off on Netflix.
Experience
MetaMask
Infura
Flatiron School
Nova (formerly Polar Mobile, Inc.)
Inc. Magazine & Fast Company
Pillar one
Stay curious. There's always something to learn.
Pillar three
Be empathic. No single person experiences identically.
Pillar two
Ask questions. You don't know what you don't know!
Pillar four
Show grace. You never know what someone is going through.
What I deliver
My design Process
Discover
Understand project goals, objectives, and stakeholder vision. Gather insights, analyze market trends, and identify opportunities. Collaborate to define project scope, establish timelines, and define success criteria.
Design
Generate ideas & concepts, exploring various approaches. Create wireframes & prototypes to visualize project structure & user experience. Refine design concepts and create detailed mockups for iterative reviews.
Develop
Bring designs to life, implementing project functionality by working with engineering partners. I conduct thorough user testing and quality assurance to ensure that the implemented designs meet industry standards and company expectations.
Deliver
Once approved, we deploy the project to the live environment, ensuring a smooth transition and minimal downtime. Conduct final review to ensure all requirements are met.
Post-launch retrospectives
Conduct ongoing monitoring and maintenance of released features and products. Address any issues that may arise post-launch. Continuously optimize project performance through iterative changes based on public and internal feedback.
